Current:Home > NewsAre Beyoncé, Taylor Swift, Ariana Grande, Kylie Jenner all in a new Alexander Wang ad? -Elevate Capital Network
Are Beyoncé, Taylor Swift, Ariana Grande, Kylie Jenner all in a new Alexander Wang ad?
View
Date:2025-04-15 17:52:13
At first glance, it could appear that four of the biggest stars — Beyoncé, Taylor Swift, Ariana Grande and Kylie Jenner — are all featured in Alexander Wang's latest social-media campaign. Instead, the company relied on four celebrity lookalikes to market a new version of one of its handbags.
The fashion company posted to their Instagram May 20 to promote the rerelease of the 2010s Rocco handbag, which is now relaunched as the Ricco — a "100% certified authentic" bag, which came back in stock May 22.
Most surprisingly though, the company hired doppelgängers of the superstars to unbox the studded bag as a voiceover runs through a list its features and functions.
The post generated many different reactions from fans, with some users writing off the advertisement as lighthearted and funny, and others taking the time to share their concerns.
One user wrote, "Marketing team needs a raise," while another commented, "Is the message that your bags are cheap knockoffs?"
Need a break? Play the USA TODAY Daily Crossword Puzzle.
It's unclear how the video resonates with any of the superstars. Ashley Leechin, who goes by @itsjustashley13 is featured as Swift's doppelgänger. Taylor Madison — @taylormadisonofficial on social media — is the lookalike for Jenner in the campaign and Paige Niemann (@paigeniemann) is the lookalike for Grande.
USA TODAY Network reached out to Alexander Wang for comment.
Of course, Beyoncé, who recently released her eighth studio album "Cowboy Carter," and Swift, who is currently in the middle of her Eras Tour, are having a massive year.
Grande released her seventh studio album, "Eternal Sunshine," in March. Meanwhile, Jenner and her famous family returned for a Season 5 of "The Kardashians" this month, which features her business ventures.
Alexander Wang has history of working with big names in Hollywood, despite being at the center of controversy tied to sexual assault allegations against the designer in 2020. Recently, Ice Spice teamed up with the brand for its spring 2024 campaign, as did Naomi Campbell for Wang's resort 2024 campaign.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (29)
Related
- Global Warming Set the Stage for Los Angeles Fires
- Celebrity Hairstylist Sarah Potempa Shares 3 Fun, Fuss-Free Looks for Stagecoach
- Michelle Yeoh’s Crazy Rich 2023 Met Gala Look Will Take Your Breath Away
- Taylor Swift Deletes Personal Video Detailing Weird Rumors About Joe Alwyn Relationship
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Priyanka Chopra Shares What Nick Jonas Told Her the Day Daughter Malti Was Born
- Kim Kardashian's Met Gala 2023 Look Might Be Her Most Iconic Ever
- Amazon Reviewers Call These Hydrating Under Eye Patches Magic
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- James F. Black
Ranking
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- Carbon Pricing Can Help Save Forests––and the Climate––Analysis Says
- A Father-Daughter Incest Case That Ended in Murder: The Haunting Story of Katie Pladl
- Jerry Springer’s Cause of Death Revealed
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- Facial Fillers Might Be on the Decline, But Penis Fillers Are Rising More Than Ever
- How to Watch the 2023 Met Gala
- Proof Lizzo Is Feeling Good As Hell on the Met Gala 2023 Red Carpet
Recommendation
Toyota to invest $922 million to build a new paint facility at its Kentucky complex
Get 3 Pairs of BaubleBar Earrings for $12 and More Disney Jewelry Deals
Clifton Garvin
Goddesses on Parade: See What the Met Gala Looked Like in 2003
Taylor Swift makes surprise visit to Kansas City children’s hospital
Prince William's Role in King Charles III's Coronation Revealed
Austin Butler and Kaia Gerber Can’t Help Showing Sweet PDA at Red Carpet Event
Zendaya and Tom Holland's Dream Date Night at Usher's Concert Will Have You Saying Yeah!